“Content is the King”. The most favorite phrase used by everyone around in my office when I was full time working in a corporate sector as a research and marketing professional. That time though I believed and used frequently in my presentations. It was only when I started working as a freelancer, I actually understood the real meaning of it.
Quality writing along with good marketing strategy gives desired results. Even if one of them is missing, you won’t be able to reach new heights. Quality writing with no marketing means no reach, no readers, no traffic. Similarly good marketing strategy with poor content is a sheer waste of money, time and energy. The only solution for a sustained growth is to focus on both aspects quality+marketing.
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